The publishing house has extensive expertise in the field of foreign language learning. The owners saw an opportunity to create an online solution that would enrich the publishing house's offering with additional attractive and flexible channels for delivering content.
As a result of the cooperation, an email language course was created, designed based on the educational materials of the publishing house.
The publishing house gained an additional channel for selling valuable content. At the same time, their involvement in the sales process was limited to monitoring sale and user activity.